Adidas Best Practice Brand Distribution Strategy

Aiming for the world’s most affluent consumers in highly competitive environments: Adidas’ Top City Strategy 2020 is at halfway, what is best practice and what can you learn for your distribution strategy? ….. click for more inspiration

Is your Outlet Strategy Princess or Cinderella?

Outlets are brands’ most profitable retail distribution, and the only brick & mortar still growing. We shed a light on the outlet strategy of successful brands. ….. click for more inspiration

Latest Posts

Find the full selection of posts in chronological order here. ….. click for more inspiration 585-815-8683

Art Sells!

The storage of goods is no longer the main task of stores. Innovative retailers need to reinvent themselves – for some, that’s like curating an art gallery. ….. click for more inspiration

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Most brands use partners to grow their brand internationally. We provide 10 best practice tips to grow your international partner distribution successfully.6238251024

Disarmament of Brand Performance Metrics – a Small Task Creating Big Impact

L4L, Share DTC, Basket Size … there are far too many brand performance metrics and reports. This post promotes managing growth with less KPIs. ….. click for more inspiration

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With your next travel coming up, maybe a good chance to discover new brands and visit unique stores. If you go to established retail destinations989-884-7097

India’s Fashion & Retail Sector: An Overview

Private consumption driven economic growth, a population of 1.3 billion with huge linguistic and social diversity… amongst other challenges and opportunities international brands have to consider before entering India’s fashion retail market!8642230620

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Is your brand and retail management reading list up to date? We have a few suggestions: brand development, bestseller management, market expansion, online shopping and omnichannel retailing. ….. click for more inspiration

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